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CORPORATE NEWS %

G GRAND MARINA, SAIGON PROMOTED IN HK H G HCMC’S EAST TAKING OFF H G BEAUTY EXPOS WORK AROUND COVID H
The Ho Chi Minh City People’s Committee
has recognized the Vietnam National University
Ho Chi Minh City as a hub of science, technology,
culture, and knowledge in the city’s innovative
eastern area. The area has contributed to the
establishment of a value-added chain for a
high-tech platform and international-standard
technical infrastructure. City leaders are expect-
ing the eastern innovative urban area to help
The Asia Bankers Club and Ashton Hawks joined connect science-technology research and appli-
hands last month to officially introduce Vietnam’s cation centers, high-quality human resource In response to the Covid-19 pandemic, Informa
highly-anticipated Grand Marina, Saigon project training institutions, hi-tech products, services Markets Vietnam, the organizer of the Viet-
in Hong Kong (China). Situated at a one-of-a- trading, and production centers. The area will beauty & Cosmobeauté Vietnam trade exhibi-
kind location in the heart of Ho Chi Minh City, become a hub that spearheads economic devel- tions, has introduced countermeasures to
the development is Marriott International’s largest opment in the city and southern region in the ensure business continuity in their marketplaces,
branded residence project in the world and the context of Industry 4.0. Spread over 643 ha, assuring their buyers and sellers of the ability
company’s first foray into Vietnam’s vibrant VNUHCM has been developed as a center to to connect not only when trade exhibitions are
branded residential market segment. “Hong train undergraduates and postgraduates and permitted but also when communications and
Kong (China) is no stranger to Vietnam’s real to carry out high-quality research in many commerce move online and when health and
estate market due to its phenomenal potential,” fields to serve the country’s socio-economic safety measures require social distancing. Viet-
Mr. Kingston Lai, Founder and CEO of the Asia development. VNUHCM aims to become the beauty & Cosmobeauté Vietnam will be held
Bankers Club, said on behalf of the Club and nucleus of the area by 2030. on December 21-23, 2021, in Hall A1 at the
Ashton Hawks. “We believe that branded resi- Saigon Exhibition Convention Center (SECC)
dences can withstand shocks and challenges and and also online. Vietnam’s largest beauty exhi-
sustain their value over time. Grand Marina, bition will be held for the first time under the
Saigon is a rare opportunity that ticks all the same roof as the country’s longest-running
boxes, especially for the savvy and affluent looking beauty trade exhibition, making it a massive
to expand their portfolio with yet another trophy event. The special holding will attract over 350
asset. We are delighted to partner with Masterise exhibitors from more than 450 leading beauty
Homes to offer Grand Marina, Saigon to Hong brands all over the world. It expects to welcome
Kong (China) and beyond.” thousands of attendees in-person and online.

ORIFLAME and “Beauty by Sweden”

eauty comes not only from the outside but also from inner happiness, from
the way you feel about life and how you present yourself to the world. That is
Bthe philosophy of “Beauty by Sweden” that Oriflame hopes to spread to its
customers.
In that spirit, Oriflame truly cares about harmony between human beings
and the surrounding environment. All Oriflame products are of natural origin
and have no artificial extracts, to ensure human health. Oriflame also applies
the power of science to make products that have the best possible effect.
With Oriflame, customers have a wide range of choice in different prod-
uct lines, such as healthcare, skincare, make-up, perfume, personal care,
and beauty accessories. As a famous brand from Sweden, all Oriflame
products meet European standards in quality and safety.%
Achievements:
Oriflame is valued for its sustainable development policy.
APEA Inspirational Brand Award (Asia Pacific Excellence Business Award Cere-
mony 2020, October 2020).
CSR Community Award from Saigon Times (November 2020).
Voted among the Top 100 trusted products/services in Vietnam by customers
(December 2020).

Community activities in 2020 and 2021:
“Spring for Children - Full Spring” organization - SOS Children’s Village New Year
Program (January 2020).
Oriflame contributed VND100 million ($4,300) to support doctors in preventing
the Covid-19 pandemic (September 2020).
Oriflame raised nearly VND300 million ($13,000) to support the central region
in the “Joining Hands for the Central Region” Program (November 2020).
Oriflame donated VND300 million ($13,000) to the Poor Students in the Uplands
Fund to organize the Year-end Program - “Meal with meat” - for children in Sin
Chai commune, Tua Chua district, Dien Bien province (February 2021).

APRIL 2021 | VIETNAM ECONOMIC TIMES | 49