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COVER STORY

DIRECTLY TOGETHER

Despite being quite new in Vietnam, the e-B2B model promises
to find greater favor in the future.
LINH NGOC Reports

2B e-commerce (e-B2B) is a that can drive up costs, and brings con- traditional grocery store owners and pro-
model that distributes fast-mov- venience and a better ordering experience moting the strength of local commerce.
B ing consumer goods (FMCG) to store owners. Customers can readily “In addition, in the long term, we will
through shopping apps. Different from search for products and place their orders look to identify and cooperate with man-
B2C, which has giant platforms like on the Loship app. Losupply is present in ufacturers of disposable eco-friendly items,
Shopee and Lazada, e-commerce pene- many cities and provinces around Vietnam, in order to reduce the impact on the envi-
tration in B2B is still not high. “One of such as Ho Chi Minh City, Hanoi, Can ronment, and raise awareness among store
the reasons is the lack of trusted platforms Tho, Dong Nai, Da Nang, Quang Ninh, owners about business sustainability and
like B2C has,” said Mr. Kengo Kurokawa, Khanh Hoa, and Binh Duong, and it has environmental friendliness,” he added.
Founder and CEO of Asia Plus Inc. “Hav- successfully raised $25 million from Since coming into being in September
ing said that, B2B is on the rise, particu- investors such as BAce Capital and Golden 2020, VinShop, owned by One Mount Dis-
larly in supply chains for traditional stores Gate Ventures. tribution (OMD), has now linked with
and restaurants.” Mr. Nguyen Hoang Trung, Co-founder more than 100,000 grocery stores in 22
and CEO of Loship, told VET that, in the key cities and provinces in the country,
NEW RACE short term, it will continue to invest in offering nearly 2,000 items on its app. It
Loship’s e-B2B model, Losupply, delivers warehousing infrastructure to enhance aims to be a platform that helps transform
wholesale to restaurants and food busi- supply capacity, and will take the model and modernize Vietnam’s entire FMCG
nesses. It imports goods directly from to other cities and provinces around the supply chain, bringing value to and increas-
manufacturers, eliminating intermediaries country, providing convenience to small, ing incomes in all economic sectors in

www.en.vneconomy.vn JUNE 2022 | VIETNAM ECONOMIC TIMES | 15