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COVER STORY

Revenue in the
Revenue in the
e-commerce market is
e-commerce market is
projected to reach
projected to reach

$14.81 billion in 2022.14.81 billion
$14.81 billion in 2022.

$

in 2022.

The number of users
The number of users
The number of users
in the e-commerce market
in the e-commerce market
in the e-commerce market
Revenue is projected to post
Revenue is projected to post
Revenue is projected to post is expected to reach
is expected to reach
is expected to reach
a compound annual growth rate
a compound annual growth rate
a compound annual growth rate 7 0.9 million
70.9 million by 2025.
70.9 million by 2025.
(CAGR) in 2022-2025 of
CAGR) in 2022-2025 of
(CAGR) in 2022-2025 of
(
16.98%
16.98%
16.98%
resulting in a projected
resulting in a projected
resulting in a projected
market volume of
market volume of
market volume of
User penetration Average revenue
User penetration
Average revenue
$23.71 billion
$23.71 billion
$23.71 billion will be 58.2% per user (ARPU)
will be
58.2%
per user (ARPU)
in 2022 and is
in 2022 and is
is expected to
by 2025.
by 2025.
by 2025. is expected to
expected to hit
expected to hit amount to $257.10
$257.10
a
mount to
70.1% by 2025.
70.1% by 2025.
LEADING E-COMMERCE PLATFORMS IN 2021
LEADING E-COMMERCE PLATFORMS IN 2021
LEADING E-COMMERCE PLATFORMS IN 2021
Number of monthly web visits
Most popular e-commerce Number of monthly web visits
WWW
WWW site for online shopping based
site for online shopping based
Shopee
Shopee
Shopee 53.2 million
Shopee
CROSS-BORDER E-COMMERCE SITES
CROSS-BORDER E-COMMERCE SITES
CROSS-BORDER E-COMMERCE SITES
Leading challenge for Leading challenge for
Share of foreign e-commerce
Leading challenge for
Leading challenge for
Leading digital payment
Share of foreign e-commerce
Share of foreign e-commerce Leading challenge for Leading digital payment
Share of foreign e-commerce Share of foreign e-commerce
Leading digital payment
platform among cross-border
platform among cross-border
sites that have set up
sites that have set up sites that have set up cross-border e-commerce platform among cross-border
cross-border e-commerce cross-border e-commerce
independent websites in Vietnam
e-commerce sites in Vietnam
sites in Vietnamsites in Vietnam
independent websites in Vietnam
independent websites in Vietnam sites in Vietnam e-commerce sites in Vietnam
e-commerce sites in Vietnam
41% clearance inspections Paypal
41%
Paypal
clearance inspections
clearance inspections
Sour
r
ce: F
F
F
Source: Facebook and Bain & Company, Statistaacebook and Bain & Company, Statista
acebook and Bain & Company, Statista
ce:
www.en.vneconomy.vn JUNE 2022 | VIETNAM ECONOMIC TIMES | 11