Page 14 - Layout 1

Congratulations on Russian National Day
COVER STORY

ietnam has become the second-largest
HEADING EVER V in the context of rapid development
e-commerce market in Southeast Asia
UPWARDS post-pandemic, according to an e-commerce
business overview for the first half of 2022
released by Metric.vn. The report also showed
that Shopee, Lazada, Tiki, and Sendo are the
Vietnam’s e-commerce space will only grow as four most prominent e-commerce platforms
its popularity takes hold. in Vietnam. “Over the past two years, the
impact of Covid-19 has accelerated the growth
NGOC LAN Reports of e-commerce,” said Ms. Le Minh Trang,
Senior Manager, Retail Intelligence, at Nielsen.
“Notably, the trend of multi-channel shopping
has seen remarkable growth among consumers
post-pandemic.”

GROWTH AMID THE PANDEMIC
Metric.vn data shows that Shopee has the
largest market share in Vietnam, with sales
of up to VND43.118 trillion ($1.8 billion) from
November 2021 to May 2022, accounting for
72 per cent. Following is Lazada, with a
market share of 20.9 per cent, or VND12.539
trillion ($545 million), then Tiki and Sendo.
Shopee recorded 70 per cent year-on-year
growth last year in the number of vendors out-

12 | VIETNAM ECONOMIC TIMES | JUNE 2022 www.en.vneconomy.vn