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COVER STORY

Only 1/3 Only 36% 45%

of Vietnamese FBs of Vietnamese FBs have have developed and
believe they have strong a documented succession plan communicated a
digital capabilities sustainability strategy

Sacri ces made by family shareholders - Vietnam Family businesses expect the Covid-19 pandemic
compared to Asia-Paci c and Global to impact growth
Q Which of the following sacri ces, if any, have family shareholders Q Which of the following best describes your company’s
made as result of the Covid-19 pandemic?
ambitions for 2021 and 2022?
45%
Salary reduction 34%
31%
55% Sales Growth 26% 28%
Bonus reduction 34% 24%
28%
21%
Reduction of 30%
dividends 34%

Inject capital into 18% 30% Sales Reductions 42%
the business 15% 48% 46%

0%
Other 2% Vietnam Asia-Paci c Global
2%
21%
None needed 39%
43%
79%
of Vietnamese family businesses
made some form of nancial sacri ce.
Vietnam Asia-Paci c Global
(Asia-Paci c: 61%; Global: 57%)

Growth ambitions for 2021 and 2022
Q Which of the following best describes your company’s ambitions for 2021 and 2022?

Grow steadily Grow quickly and aggressively Consolidate Contract/downsize to survive Other

Vietnam 48% 15% 24% 12%
2021 Asia-Paci c 49% 16% 24% 9% 2%

Global 51% 13% 27% 7% 1%

Vietnam 42% 33% 15% 6% 3%
2022 Asia-Paci c 59% 28% 10% 2% 2%

Global 65% 21% 11% 2%

Source: PwC’s Family Business Survey 2021.

JUNE 2021 | VIETNAM ECONOMIC TIMES | 7