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Philosophy of
T hroughout Ford Vietnam’s 20 “LIVE THE power of up to 213 horsepower and torque of
500N/m, the Ford Ranger has been trusted
years in the country, the Ford
to take on the toughest and most difficult
Ranger has been the leading
choice of customers, as evi-
denced by its significant sales volumes over RANGER LIFE” heavy transport jobs. In order to contribute
to stabilizing the lives of flood victims in cen-
consecutive years. Last year, sales totaled tral Vietnam, Ford Vietnam sponsored fuel
13,000 units, accounting for more than 65 per costs while authorized Ford dealers provided
cent of the pickup segment’s market share. As Equipped with smart, safe, and modern tech- technical and logistics support to ensure safe
of the first quarter of this year, it had main- nologies, the Ford Ranger brings drivers com- transportation throughout the journey of the
tained its position as the undisputed “king” of fort and flexibility in every journey, acting as PVC’s rescue Ranger convoy. The convoy de-
Vietnam’s pickup segment, with sales stand- a “companion” that helps them in their pio- livered 60 tons of relief goods to people in
ing at 3,873 units, double the figure in the neering lifestyle while at the same time hon- four provinces in north-central and central
same period last year. In March, 2,171 units oring each individual’s strengths and targets. Vietnam: Ha Tinh, Quang Binh, Thua-Thien
were sold all around the country, accounting Throughout its 20 years in Vietnam, the Ford Hue, and Quang Tri.
for 75 per cent of the segment. Its outstanding Ranger has created its own values, summed At the end of January, the Ranger once
sales not only proved the Ranger’s leading po- up in the philosophy of “Live the Ranger life”, again proved its value in terms of “Can’t help
sition in the segment but also made it the with five core values reflecting its unique but help”, when some were modified to be-
bestselling vehicle in Vietnam’s automobile characteristics and strengths: (1) Where come assistance vehicles for Hai Duong’s
market for the month. there isn’t path, carve one; (2) Up and over; Center for Diseases Control in the tracking of
“The growth of the SUV segment and (3) Can’t help but help; (4) Bring others along “F1” Covid-19 patients, thus contributing to
pickup segment is a result of Ford Vietnam’s the journey; (5) Make your own fun. the safety and effectiveness of the province’s
timely changes to strategies and adaptive in- Ford’s value system is expressed through fight against the pandemic.
novation in our customer services over recent social wellness activities that support and “The philosophy of ‘Live the Ranger life’
times,” Mr. Pham Van Dung, Managing Director contribute to the community and society. is not only proven by the auto maker’s con-
of Ford Vietnam, said about the Ford Ranger’s When Covid-19 first broke out in Vietnam, tributions to society but also by the achieve-
notable business result in the first quarter. with support from the Pickup Vietnam Club ments of individual drivers, with the pickup
Such figures are proof of the Ranger’s (PVC), Ford Rangers were modified to be- “king” as a companion. Photographer Tran
leading position in the pickup segment and come mobile rescue vehicles transporting Duc Lan, during his journey to explore
its suitability for a wide variety of purposes, gifts and necessities to the disadvantaged. mountainous northeast Vietnam, from Ha
from work to family outings, making it a With its 2.0L Bi-Turbo engine combined with Giang to Cao Bang province, in his high-ca-
trusted companion on a driver’s journey. 10-speed automatic transmission, providing pacity Ranger Raptor last spring, lived a
long-forgotten dream. He has a passion for
fast sports cars, but has had to curb that
passion since an accident at a young age
limited his mobility. It was the Ford Ranger
FORD RANGER Raptor and the journey to the northeast that
gave him artistic inspiration and the excite-
ment found only when driving such a vehi-
cle. With a powerful engine, a stable chassis,
and advanced terrain control technologies,
From pickup “king” the Ford Ranger is designed to conquer any
type of ground and has become a symbol of
to providing Lan’s “Up and over” mindset.
With modern and practical features, the
“Live the Ranger life” Ford Ranger has gone beyond the concept of
a massive pickup to become a companion that
helps drivers freely express their personality
and confidently get out on to the road. Ford
Vietnam will continue to motivate journeys
that follow the “Live the Ranger life” philoso-
phy, in which the vehicle is not simply a means
of transport but also a source of inspiration for
a new lifestyle, for owners to enjoy and spread
goodwill to the community. %