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Generali Vietnam closed a successful 2020 with the opening
of Generali Plaza, its new head office building in HCMC.

A breath of fresh air

in Vietnam’s insurance industry

In an industry long considered “old and dry”, Generali was listed among the “Top 10 Com- and natural disasters. “Standing by each other’s
Italian-based insurer Generali has brought a panies with a Happy Workforce” by Anphabe last side for the Tet you desire”, the campaign en-
breath of fresh air to Vietnam’s insurance indus- year, in recognition of its ongoing commitment courages everyone to cherish those they love -
try with its bold strategy of “Becoming a Life- to investing in its people. Generali Vietnam was a source of strength and support to help them
time Partner to its Customers”. Faced with also awarded the “Saigon Times CSR 2020” cer- overcome all of the challenges in life.
unprecedented challenges and uncertainties, tificate for its outstanding community work. Both Going beyond delivering positive messages,
the relentless pursuit of its “Lifetime Partner” the company and Ms. Nguyen received organiza- to enable customers to better protect their fam-
ambition has allowed Generali to stay the course tional and individual commendations from the ily this Lunar New Year, Generali has introduced
and finish 2020 with strong results. Minister of Labor, Invalids and Social Affairs for upgrades to its unique health insurance product
“2020 was such an unprecedented year that their outstanding contributions to Vietnamese named after the brand’s key message, “VITA -
all of humankind just wanted to pass as quickly as children’s well-being and protection in 2020. Song Nhu Y”. Launched in 2019, “VITA - Song Nhu
possible,” said Ms. Tina Nguyen, CEO of Generali Closing a successful 2020, Generali Vietnam Y” features attractive benefits, competitive pre-
Vietnam. “But, as the saying goes, ‘fire proves gold, opened Generali Plaza, its new head office build- miums, a fast and hassle-free purchasing
adversity proves men’. Our people stayed united ing in Ho Chi Minh City. Generali Plaza features process, and an efficient claim process via the
and were determined to turn challenges into op- an open layout, a sophisticated and eco-friendly GenCare function on the GenVita digital ecosys-
portunities and opportunities into reality, making design with a wide range of amenities, modern tem. The enhanced versions of “VITA - Song Nhu
2020 a successful year for Generali in many ways. equipment, and cutting-edge AI technology. It Y” now offer additional outpatient treatment ben-
I am proud and touched by our people’s dedicated aims to better serve Generali’s customers and efits, adding more choices for customers looking
efforts and commitment, and I am confident that meet its expansion needs in Vietnam. The build- for better health coverage. These enhanced ver-
2021 will be a year when we can do even better in ing is also an important milestone reaffirming sions also feature elegant and premium packag-
terms of serving our customers, contributing to Generali’s long-term commitment in Vietnam. ing and are poised to become ideal Tet gifts for
the community and supporting our partners.” customers and their loved ones. %
Commitment to innovation
Successful year amid unprecedented in every business and social sphere
challenges and uncertainties Generali Vietnam has posted great achieve-
In its decade of operations in Vietnam, ments thanks to its continued commitment to in-
Generali quickly established itself in the local in- novation in branding, product development, service
surance industry with its unique approach and enhancement, and community contribution.
strategic business plan. The Italian-based in- The insurer’s ongoing “Song Nhu Y” brand
surer is committed to pursuing its ambition of campaign has been internationally recognized,
becoming a “Lifetime Partner” to its customers, receiving the “Marketing Campaign of the Year”
with a focus on continuously enhancing product award from Insurance Asia News. Riding on this
quality and the customer experience. success, Generali recently launched another Tet
It finished the unprecedented year of 2020 music video in celebration of the Year of the Buf-
with impressive business growth of over 90 per falo 2021. Capturing the touching stories of an
cent across all distribution channels, a big jump affectionate father and his young daughter
in technology application, a market-leading struggling between “going home for Tet” or
overall customer satisfaction score (RNPS), and “staying in the city” amid all the hustle and bus-
other prestigious recognitions for its community tle, the video resonates with the audience after + Generali rose to lead the market in overall
customer satisfaction score (RNPS) in 2020
and people development achievements. a year of uncertainty and loss from pandemic

42 | VIETNAM ECONOMIC TIMES | FEBRUARY 2021