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COVER STORY

he adoption of digital banking in
BANKING T region, especially Vietnam, has
emerging markets in the Asia-Pacific
caught up with that seen in developed mar-
kets, McKinsey’s Personal Financial Services
ON DIGITAL 2021 survey on the digital banking behavior
of some 20,000 urban bank customers in
15 Asia-Pacific markets, including Vietnam,
found. The proportion of Vietnamese cus-
Local banks are bolstering their digital transformation process tomers using digital banking tools at least
to meet the rising demand among customers. once a month doubled between 2017 and
2021, from 41 per cent to 82 per cent.
HONG NHUNG Reports As customer use of digital banking is
accelerating around the country, digital
transformation has been the backbone of
most local banks’ long-term strategies to
increase their target customer base, improve
the customer experience, and optimize

8 | VIETNAM ECONOMIC TIMES | NOVEMBER 2021 www.en.vneconomy.vn