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COVER STORY




           Vietnam provides one of the most favorable
           Vietnam provides one of the most favorable
           Vietnam provides one of the most favorable

                                                   e-commerce


           regulatory conditions in ASEAN for starting e-commerce.  e.


           regulatory conditions in ASEAN for starting e-commerce.
           regulatory conditions in ASEAN for starting e-commerce.
           It is a signatory to 13 free trade agreements (FTAs),
           It is a signatory to 13 free trade agreements (FTAs),
           It is a signatory to 13 free trade agreements (FTAs),
           It is a signatory to 13 free trade agreements (FTAs),
           It is a signatory to 13 free trade agreements (FTAs),
           It is a signatory to 13 free trade agreements (FTAs),
           It is a signatory to 13 free trade agreements (FTAs),
           which allow the import and export of commodities
           which allow the import and export of commodities
           which allow the import and export of commodities
           which allow the import and export of commodities
           with reduced or zero customs tari s.
           with reduced or zero customs tari s.
           with reduced or zero customs tari s.
                                                    Vietnam’s digital economy may reach
                                                    Vietnam’s digital economy may reach
                                                    Vietnam’s digital economy may reach
                                                   $52 billion
                                                   $52 billio                     by 2025,
                                                   $52 billio
                                                   $52 billion
                                                   $52 billion  by 2025,   by 2025,
                                                   garnering the attention of major brand names such as
                                                   garnering the attention of major brand names such as
                                                   garnering the attention of major brand names such as
                                                   garnering the attention of major brand names such as
                                                   Goldman Sachs and JD.com.
                                                   Goldman Sachs and JD.com.
                                                   Goldman Sachs and JD.com.
                                                                                               of Vietnam’s
                                                                                               of Vietnam’s
                                                   By 2025, e-commerce may account for 10%y 2025, e-commerce may account for
                                                   B
                                                   By 2025, e-commerce may account for 10% of Vietnam’s
                                                   total retail sales. Online purchasing in Ho Chi Minh City
                                                   total retail sales. Online purchasing in Ho Chi Minh City
                                                   total retail sales. Online purchasing in Ho Chi Minh City
                                                   total retail sales. Online purchasing in Ho Chi Minh City
                                                                        50%.
                                                   and Hanoi may reach 50%.
                                                   and Hanoi may reach 50%.
                                       The national e-commerce development plan for the 2021-2025 period aims to
                                       The national e-commerce development plan for the 2021-2025 period aims to
                                       The national e-commerce development plan for the 2021-2025 period aims to
                                       The national e-commerce development plan for the 2021-2025 period aims to
                                       The national e-commerce development plan for the 2021-2025 period aims to
                                       make e-commerce a pioneering sector of the digital economy, where advanced
                                       make e-commerce a pioneering sector of the digital economy, where advanced
                                       make e-commerce a pioneering sector of the digital economy, where advanced
                                       make e-commerce a pioneering sector of the digital economy, where advanced
                                       make e-commerce a pioneering sector of the digital economy, where advanced
                                       technologies from Industry 4.0 are widely applied to increase the e ciency of
                                       technologies from Industry 4.0 are widely applied to increase the e ciency of
                                       technologies from Industry 4.0 are widely applied to increase the e ciency of
                                       technologies from Industry 4.0 are widely applied to increase the e ciency of
                                       technologies from Industry 4.0 are widely applied to increase the e ciency of
                                       the business cycle, contributing to the modernization of the distribution
                                       the business cycle, contributing to the modernization of the distribution
                                       the business cycle, contributing to the modernization of the distribution
                                       the business cycle, contributing to the modernization of the distribution
                                       the business cycle, contributing to the modernization of the distribution

                                       network, improving the competitiveness of enterprises, and promoting the
                                       network, improving the competitiveness of enterprises, and promoting the
                                       network, improving the competitiveness of enterprises, and promoting the
                                       network, improving the competitiveness of enterprises, and promoting the
                                       network, improving the competitiveness of enterprises, and promoting the

                                       development of the domestic market and exports.
                                       development of the domestic market and exports.
                                       development of the domestic market and exports.
                                       development of the domestic market and exports.
                   The Vietnamese Government has long-term and consistent policies to develop e-commerce,
                   The Vietnamese Government has long-term and consistent policies to develop e-commerce,
                   The Vietnamese Government has long-term and consistent policies to develop e-commerce,
                   The Vietnamese Government has long-term and consistent policies to develop e-commerce,
                   The Vietnamese Government has long-term and consistent policies to develop e-commerce,
                   The Vietnamese Government has long-term and consistent policies to develop e-commerce,
                                with master plans for each five-year period starting from 2006.
                                with master plans for each five-year period starting from 2006.
                                with master plans for each five-year period starting from 2006.
                                with master plans for each five-year period starting from 2006.
                                                                                          It is expected that the
           Prime Ministerial Decision No.
                                                                                          It is expected that the
           Prime Ministerial Decision No. Prime Ministerial Decision No.   Decision No. 1563/QD-TTg on   On May 15, 2020,   It is expected that the
                                                                  On May 15, 2020,
                                    Decision No. 1563/QD-TTg on
                                                                  On May 15, 2020,
                                    Decision No. 1563/QD-TTg on
                                                                the government issued
                                                                the government issued
           689/QD-TTg on May 11, 2014,
           689/QD-TTg on May 11, 2014,
           689/QD-TTg on May 11, 2014,
           689/QD-TTg on May 11, 2014,
                                                                                          document will have a
                                                                                          document will have a
                                                                the government issued
                                                                the government issued
                                                                                          document will have a
                                                                                          document will have a
                                    August 8, 2016, approving the
           689/QD-TTg on May 11, 2014,   August 8, 2016, approving the   the government issued   document will have a
                                    August 8, 2016, approving the
                                    August 8, 2016, approving the
                                    August 8, 2016, approving the
             approving the National
             approving the National
                                     E-commerce Development
                                     E-commerce Development
                                                               Decision No. 645/QD-TTg,
             approving the National   E-commerce Development   Decision No. 645/QD-TTg,   major impact on the
                                                               Decision No. 645/QD-TTg,
                                                                                          major impact on the
                                                                                          major impact on the
                                                                                        development of Vietnam’s
                                                                                        development of Vietnam’s
                                        Master Plan for the
            E-commerce Development
                                                               approving the 2021-2025
            E-commerce Development
                                        Master Plan for the
                                                               approving the 2021-2025
            E-commerce Development      Master Plan for the    approving the 2021-2025   development of Vietnam’s
                                                                National E-commerce
                                                                National E-commerce
                                                                                          e-commerce market,
                                                                                          e-commerce market,
            Program for the 2014-2020   2016-2020 period.       National E-commerce       e-commerce market,
            Program for the 2014-2020
            Program for the 2014-2020
                                        2016-2020 period.
                                        2016-2020 period.
                   period.                                     Development Master Plan,   taking the country to
                                                                                          taking the country to
                                                               Development Master Plan,
                                                               Development Master Plan,
                                                                                          taking the country to
                   period.
                                                                                           second position in
                                                                                           second position in
                                                                which is considered an     second position in
                                                                which is considered an
                                                                which is considered an
                                                                                         Southeast Asia by 2025
                                                                                         Southeast Asia by 2025
                                                              important policy document
                                                              important policy document
                                                              important policy document   Southeast Asia by 2025
                                                             with comprehensive solutions
                                                                                          and possessing the
                                                                                          and possessing the
                                                             with comprehensive solutions
                                                             with comprehensive solutions   and possessing the
                                                                                         greatest potential in the
                                                              and specific resources that
                                                              and specific resources that   greatest potential in the
                                                                                         greatest potential in the
                                                              and specific resources that
                                                                will be a basis for the        region.
                                                                will be a basis for the
                                                                will be a basis for the
                                                                                               region.
                                                                                               region.
                                                               implementation of many
                                                               implementation of many
                                                               implementation of many
                                                                e-commerce-related
                                                                e-commerce-related
                                                                e-commerce-related
                                                              activities over the next five
                                                              activities over the next five
                                                              activities over the next five
                                                                      years.
                                                                      years.
         Source:  Vietnam e-Commerce and Digital Economy Agency (Ministry of Industry and Trade), National E-Commerce Development Master Plan fo Vietnam e-Commerce and Digital Economy Agency (Ministry of Industry and Trade), National E-Commerce Development Master Plan fo   Vietnam e-Commerce and Digital Economy Agency (Ministry of Industry and Trade), National E-Commerce Development Master Plan for the period 2021 – 2025, StatistaVietnam e-Commerce and Digital Eco
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