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COVER STORY


                                 e
                                 e-Commerce in Vietnam-Commerce in Vietnam




           According to a report from the Vietnam e-Commerce and Digital
           According to a report from the Vietnam e-Commerce and Digital   According to the National E-Commerce Development
           According to a report from the Vietnam e-Commerce and Digital
           According to a report from the Vietnam e-Commerce and Digital
                                                                    According to the National E-Commerce Development
                                                                    According to the National E-Commerce Development
                                                                    According to the National E-Commerce Development
           Economy Agency at the Ministry of Industry and Trade
           Economy Agency at the Ministry of Industry and Trade
           Economy Agency at the Ministry of Industry and Trade          Master Plan for the 2021-2025 period,
                                                                         Master Plan for the 2021-2025 period,
                                                                         Master Plan for the 2021-2025 period,
                     53%         of the population
                                 of the population
                     53% shop online
                     53% shop online
                                                                                                of the population
                                                                                                of the population
                               The e-commerce market in                                         of the population
                               The e-commerce market in
                                                                                                will have participated
                                                                                      55% will have participated
                                      18%
                            Vietnam grew
                            Vietnam grew 18% in 2020,                                 55% will have participated
                                          in 2020,
                                                                                       in online shopping by 2025, with the
                                                                                       in online shopping by 2025, with the
                            reaching   $11.8 billion, ,                                in online shopping by 2025, with the
                            reaching

                            reaching  $11.8 billion,$
                                                                                       average value of online purchases
                                                                                       average value of online purchases
                                                                                       average value of online purchases
                                                                                       average value of online purchases
                            which accounted for 5.5% of
                            which accounted for  5.5%  of                              average value of online purchases
                                                                                       of goods and services reaching
                                                                                       of goods and services reaching
                                                                                       of goods and services reaching
                            total retail sales of consumer                             $600 per person per year.
                            total retail sales of consumer
                                                                                       $600 per person per year.
                                                                                            per person per year.
                            goods and services.
                            goods and services      es.
                                                                   Vietnam is one of the fastest-growing retail markets
                                                                   Vietnam is one of the fastest-growing retail markets
                                                                   Vietnam is one of the fastest-growing retail markets
                                                                   Vietnam is one of the fastest-growing retail markets
                                                                   Vietnam is one of the fastest-growing retail markets
                                                                   Vietnam is one of the fastest-growing retail markets
                                                                   Vietnam is one of the fastest-growing retail markets
                                                                               in Southeast Asia.
                                                                               in Southeast Asia.
                                                              Annual growth in the three largest digital economies in the region has
                                                              Annual growth in the three largest digital economies in the region has
                                                              Annual growth in the three largest digital economies in the region has
                                                              Annual growth in the three largest digital economies in the region has
                                                              averaged
                                                              averaged 35-36% since 2015. Vietnam’s growth is second at 36%,  , 36%since 2015. Vietnam’s growth is second at
                                                                           since 2015. Vietnam’s growth is second at
                                                                     35-36% since 2015. Vietnam’s growth is second at
                                                              following Indonesia’s 41%. .41%
                                                              following Indonesia’s
              Revenue from B2C e-commerce is
              Revenue from B2C e-commerce is
              Revenue from B2C e-commerce is
              forecast to increase
              forecast to increase
              forecast to increase
              25%                                                                                    Vietnam
              25%
              25%
                                                                                                     Vietnam
                                                                                                     36%
                                                                                                     36%
                                                                                                     36%
              each year, reaching $35 billion
              each year, reaching $35 billion
              each year, reaching $35 billion
              and accounting for 10% of total
              and accounting for 10% of total
              and accounting for 10% of total
              retail sales of goods and services.
              retail sales of goods and services.                                              Indonesia
              retail sales of goods and services.
                                                                                               Indonesia
                                                                                               Indonesia
                                                                                                41%
                                                                                                41%
                                                                                                41%
                      According to Statista, the country’s
                      According to Statista, the country’s     Vietnam’s e-commerce market is drawing closer to its ASEAN
                      According to Statista, the country’s
                                                               Vietnam’s e-commerce market is drawing closer to its ASEAN
                                                               Vietnam’s e-commerce market is drawing closer to its ASEAN
                                                               Vietnam’s e-commerce market is drawing closer to its ASEAN
                      e-commerce sales will near               rivals, with the country ranking 86th in the United Nations
                      e-commerce sales will near
                      e-commerce sales will near
                                                               rivals, with the country ranking 86th in the United Nations
                                                               rivals, with the country ranking 86th in the United Nations
                                                               rivals, with the country ranking 86th in the United Nations
                                                               E-Government Survey for 2020.
                                                               E-Government Survey for 2020.
                     $9 billion
                     $9 billion
                     $9                                        E-Government Survey for 2020.
                                        by 2025
                                        by 2025
                                                                                                      86th
                                                                                                      86th
         6 | VIETNAM ECONOMIC TIMES | SEPTEMBER 2021
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