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COVER STORY
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e-Commerce in Vietnam-Commerce in Vietnam
According to a report from the Vietnam e-Commerce and Digital
According to a report from the Vietnam e-Commerce and Digital According to the National E-Commerce Development
According to a report from the Vietnam e-Commerce and Digital
According to a report from the Vietnam e-Commerce and Digital
According to the National E-Commerce Development
According to the National E-Commerce Development
According to the National E-Commerce Development
Economy Agency at the Ministry of Industry and Trade
Economy Agency at the Ministry of Industry and Trade
Economy Agency at the Ministry of Industry and Trade Master Plan for the 2021-2025 period,
Master Plan for the 2021-2025 period,
Master Plan for the 2021-2025 period,
53% of the population
of the population
53% shop online
53% shop online
of the population
of the population
The e-commerce market in of the population
The e-commerce market in
will have participated
55% will have participated
18%
Vietnam grew
Vietnam grew 18% in 2020, 55% will have participated
in 2020,
in online shopping by 2025, with the
in online shopping by 2025, with the
reaching $11.8 billion, , in online shopping by 2025, with the
reaching
reaching $11.8 billion,$
average value of online purchases
average value of online purchases
average value of online purchases
average value of online purchases
which accounted for 5.5% of
which accounted for 5.5% of average value of online purchases
of goods and services reaching
of goods and services reaching
of goods and services reaching
total retail sales of consumer $600 per person per year.
total retail sales of consumer
$600 per person per year.
per person per year.
goods and services.
goods and services es.
Vietnam is one of the fastest-growing retail markets
Vietnam is one of the fastest-growing retail markets
Vietnam is one of the fastest-growing retail markets
Vietnam is one of the fastest-growing retail markets
Vietnam is one of the fastest-growing retail markets
Vietnam is one of the fastest-growing retail markets
Vietnam is one of the fastest-growing retail markets
in Southeast Asia.
in Southeast Asia.
Annual growth in the three largest digital economies in the region has
Annual growth in the three largest digital economies in the region has
Annual growth in the three largest digital economies in the region has
Annual growth in the three largest digital economies in the region has
averaged
averaged 35-36% since 2015. Vietnam’s growth is second at 36%, , 36%since 2015. Vietnam’s growth is second at
since 2015. Vietnam’s growth is second at
35-36% since 2015. Vietnam’s growth is second at
following Indonesia’s 41%. .41%
following Indonesia’s
Revenue from B2C e-commerce is
Revenue from B2C e-commerce is
Revenue from B2C e-commerce is
forecast to increase
forecast to increase
forecast to increase
25% Vietnam
25%
25%
Vietnam
36%
36%
36%
each year, reaching $35 billion
each year, reaching $35 billion
each year, reaching $35 billion
and accounting for 10% of total
and accounting for 10% of total
and accounting for 10% of total
retail sales of goods and services.
retail sales of goods and services. Indonesia
retail sales of goods and services.
Indonesia
Indonesia
41%
41%
41%
According to Statista, the country’s
According to Statista, the country’s Vietnam’s e-commerce market is drawing closer to its ASEAN
According to Statista, the country’s
Vietnam’s e-commerce market is drawing closer to its ASEAN
Vietnam’s e-commerce market is drawing closer to its ASEAN
Vietnam’s e-commerce market is drawing closer to its ASEAN
e-commerce sales will near rivals, with the country ranking 86th in the United Nations
e-commerce sales will near
e-commerce sales will near
rivals, with the country ranking 86th in the United Nations
rivals, with the country ranking 86th in the United Nations
rivals, with the country ranking 86th in the United Nations
E-Government Survey for 2020.
E-Government Survey for 2020.
$9 billion
$9 billion
$9 E-Government Survey for 2020.
by 2025
by 2025
86th
86th
6 | VIETNAM ECONOMIC TIMES | SEPTEMBER 2021