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                                                                                CONGRATULATIONS ON




                                                                                       VIETNAM'S 76TH
                                                                                     NATIONAL DAY!
                                                                                       (2/9/1945 - 2/9/2021)
                      Dear readers,

                      The  goal  of  raising  the  digital  economy’s  contribution  to  GDP  to  30  per  cent  was  set  out  in
                      Vietnam’s National Strategy for the Fourth Industrial Revolution to 2030, approved by the Prime
                      Minister in December 2020. Earlier, the National Digital Transformation Program to 2025 with a
                      vision towards 2030, approved by the Prime Minister in June 2020, also aimed to turn Vietnam
                      into a digitalized country. The rate of the population with e-payment accounts is targeted to
                      exceed 50 per cent by 2025.

                      The strategy and the program have become an important legal basis for developing Vietnam’s
                      e-commerce market in line with common global trends in the Industry 4.0 era.

                      Vietnam’s e-commerce market has indeed developed quite rapidly and will certainly grow more
                      vigorously.

                      According to a report from the Department of E-Commerce and Digital Economy at the Ministry of
                      Industry and Trade, 53 per cent of the population joined the online retail market in 2020, boosting the
                      growth of Vietnam’s e-commerce sector by 18 per cent, to $11.8 billion, or 5.5 per cent of the country’s
                      total retail sales. Vietnam was the only country in Southeast Asia to post double-digit growth in e-
                      commerce last year.

                      Shopping on e-commerce platforms has increased sharply since the outbreak of Covid-19. This proves
                      that Vietnamese people are very much interested in using online services, from traveling and dining to
                      entertainment. In particular, in the two largest cities, Hanoi and Ho Chi Minh City, e-commerce
                      activities grew strongly and accounted for 70 per cent of the country’s total e-commerce transactions.

                      Such strong actual demand for shopping on e-commerce platforms will open up more opportunities
                      for not only commercial investors but also technology developers.

                      Our Cover Story in this September issue therefore focuses on e-commerce, providing readers
                      with an overview of the country’s e-commerce landscape, the opportunities and challenges for
                      foreign  investors  interested  in  the  sector,  how  retailers  promote  their  online  businesses,  and
                      analysis from many experts, both local and foreign.

                      We hope you will enjoy these and other stories this month.









                                                                            DR. CHU VAN LAM
                                                                              Editor-in-Chief
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